Close an abandoned video commission with a usable record
Agree a practical closeout record when a video commission stops so authorised materials unresolved questions and future-use limits are not left ambiguous.
Read the guideLIVE IMAGES / INSIGHTS & GUIDES
All articles — page 49
Practical questions, planning tools and source-informed guides for commissioning and using video.
2,348 articles
A website background film should not carry the only product explanation
Define an atmospheric website video separately from the substantive explanation so essential commercial information is not dependent on a decorative moving background
Read the guideA video channel label does not identify which film did the work
Separate traffic-source grouping from evidence about the particular film before commissioning a new version.
Read the guideA trial invitation film should explain what the trial can establish
Define the scope participation requirements and decision purpose of a customer trial before using video to invite applications
Read the guideA service brand film without a physical product to showcase
Plan visual evidence for an intangible service by following decisions and useful outputs rather than relying on generic office activity
Read the guideA renewal testimonial needs a reason beyond staying
Build a renewal customer film around the current evaluation and decision rather than equating continued purchase with universal satisfaction
Read the guideA not-set audience label is a data gap, not a new viewer segment
Keep missing dimension information separate from genuine audience categories when revising a film.
Read the guideA launch film when one feature is not ready to ship
Separate available features from planned development so a launch film does not sell an unfinished capability as current
Read the guideA film for a multi-location brand should identify who provides the service
Clarify the relationship between a central brand and local service providers so a commercial film does not imply uniform ownership capability or availability
Read the guideA customer result needs a timeline before it needs a headline
Check when a reported improvement began and what else changed before attributing it to the service featured in a customer film
Read the guideA customer proof film when no performance numbers can be released
Develop specific qualitative customer evidence without inventing metrics or disguising impressions as measured outcomes
Read the guideA customer film comparing expectations with the delivered service
Use a customer expectation story to clarify what was agreed and experienced without manufacturing a dramatic exceeded expectations claim
Read the guideA customer film about the hesitation before switching suppliers
Build a customer switching story around a resolved buying concern without making unsupported comparisons with the previous supplier
Read the guideA customer-facing film about the people behind a shared service
Choose staff contributions that explain responsibility and continuity without implying that every viewer will work with the people shown
Read the guideA commercial film for a buying group with different concerns
Create a shared orientation film that gives a buying group a common understanding without pretending one argument resolves every stakeholder question
Read the guideA channel partner testimonial should explain the partner relationship
Frame a distributor or referral partner contribution around its actual role rather than presenting commercial partnership as ordinary end-customer experience
Read the guideA benchmark in a customer film needs its own evidence boundary
Distinguish a customer result from an external benchmark and check whether the comparison uses compatible definitions and periods
Read the guideDecide whether a 360 tour voice belongs to the scene or the listener
Choose and test whether speech in a 360 degree tour stays with the viewer or is anchored to a location in the scene.
Read the guideRead a 32 bit float promise across the whole audio path
Check which files and stages receive 32 bit float protection before treating the format as assurance of recoverable speech.
Read the guideDoes your project explanation need a 3D representation?
Compare a 2D diagram with a 3D representation by the relationship viewers must understand, available references and review work before commissioning.
Read the guideShowing the right contribution on a shared construction project
Clarify who did what in a shared-project film with a worksheet for contribution claims, supporting evidence, accurate pictures and review responsibilities.
Read the guidePreparing a project film for a live presentation: a playback checklist
Plan how a finished project film fits a live presentation, with a checklist for context, playback ownership, room checks, access needs and a useful fallback.
Read the guidePlanning a multilingual project film: language and review responsibilities
Plan multilingual project-film versions with a worksheet for language needs, approved source wording, technical terms, reviewers and change control.
Read the guideMaking an internal case for commissioning a project film
Prepare an internal decision memo for a project film: define the communication gap, compare existing material, identify owners and separate evidence from assumptions.
Read the guideUpdating an older project film: retain, revise or retire
Review an older project film when facts, roles or intended uses change. Map the effect across pictures, spoken words, captions and publishing destinations.
Read the guideSupplying existing project photos and footage: an edit handoff worksheet
Prepare existing photos, footage, drawings and brand files for a project video with an asset register, context notes, readiness checks and a clear handoff.
Read the guideInterview, narration or both: choosing how to explain a project
Plan the spoken story in a project film. Map first-hand accounts, factual context and visual evidence before discussing interviews, narration or a combination.
Read the guideBriefing diagrams and motion graphics for a project film
Write a useful brief for a project-film diagram or graphic: the question it answers, approved source, essential labels, proposed sequence and review owner.
Read the guideOne project, different audiences: a story-use map
Map a project story to different audiences, questions and uses. Decide what can share one film and which requests need a separate production discussion.
Read the guideBriefing accessible project videos: a buyer's requirements worksheet
Plan accessibility before filming with a buyer's worksheet for captions, visual information, transcripts, publishing responsibilities and acceptance checks.
Read the guideHorizontal and vertical project videos: an adaptation brief
Plan a project film for different viewing shapes. Identify important picture details, text, captions and story changes before asking for adapted versions.
Read the guideExplaining a technical project detail to a non-specialist viewer
Turn a technical project detail into a clear video explanation. Use a worksheet for essential terms, visual context, checked meaning and possible misunderstandings.
Read the guideComparing construction video quotes: a scope worksheet
Compare construction video quotes with a practical worksheet for filming allowances, finished outputs, review rounds, exclusions and open questions.
Read the guidePlanning a year of project case studies: a programme-readiness worksheet
Check whether your team is ready for a series of project case studies, with a worksheet for shared responsibilities, review capacity and changing project dates.
Read the guideSite update, case study or project series: choosing the production conversation
Choose a useful starting point for a construction video enquiry. Compare a focused site update, one project case study and a series across several projects.
Read the guidePlanning construction progress filming: a milestone worksheet
Plan construction progress filming around visible changes, useful milestones and readiness checks, with a worksheet for deciding which visits to discuss.
Read the guideChoosing a construction project for a case-study film: a selection worksheet
Compare completed construction projects for a case-study film using audience fit, evidence, available pictures and readiness, with a practical selection worksheet.
Read the guideProject interview evidence worksheet: prepare useful answers before filming
Prepare a construction project interview with clear story prompts, checked facts and matching visuals. Copy this worksheet before your next filming day.
Read the guideConstruction filming-day coordination worksheet: people, access and changes
Coordinate a construction filming day with a practical worksheet for people, access windows, location restrictions, fallback options and last-minute changes.
Read the guideYour project video is finished: a publishing handover checklist
Prepare your finished project video for publication with a checklist for approved files, captions, page context, responsibilities and launch checks.
Read the guideReviewing a construction project video: a feedback worksheet
Review your construction project video with a practical worksheet for timecoded feedback, factual checks, stakeholder decisions and final approval.
Read the guideBriefing a construction project video: a practical worksheet
Choose a completed project, define its audience and agree the people, access, approvals and video outputs with this short construction marketing worksheet.
Read the guideRemote speaker rehearsal checklist for a hybrid event
A practical rehearsal plan for business events: speaker access, sound, slides, cues and a fallback contact before the live broadcast.
Read the guideWhat to include in your live-streaming event brief
A practical event brief checklist covering your audience, venue, speakers, internet connection, recordings and delivery requirements.
Read the guide