Do not divide one whole into categories that overlap
Reject a parts-of-a-whole treatment when the same case can belong to several categories and choose a display that preserves that overlap.
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Practical questions, planning tools and source-informed guides for commissioning and using video.
2,348 articles
Do not diagnose a video invitation from clicks minus website sessions alone
Reconcile click and session definitions before treating the gap as proof that a video invitation attracted the wrong viewers.
Read the guideDo not cut a useful explanation solely because viewers leave there
Investigate a retention drop in context before removing information that may answer the viewer question or qualify the commercial claim
Read the guideDo not colour a Venturi throat as high pressure merely because flow accelerates
Commission a Venturi concept graphic with separate visual encodings for speed and pressure.
Read the guideDo not buy a script rewrite solely to reach a reading age score
Use readability scores as prompts for editorial work rather than proof that a spoken film will be understood.
Read the guideDo not assemble every sedimentary rock from falling fragments
Choose a formation graphic that distinguishes deposited pieces from material precipitating out of solution.
Read the guideDo not animate an angled single Cardan joint as an automatic constant-speed link
Scope a universal-joint concept animation around input and output motion rather than appearance alone.
Read the guideDo not animate a decibel change as a matching percentage of sound
Keep a decibel scale from becoming a linear percentage claim in a construction project graphic.
Read the guideDo not add episode audiences to claim a unique series audience
Use a series-level audience measure rather than adding episode-level unique viewers when reporting how many people a programme reached.
Read the guideDo more than show grain size when explaining a soil classification
Choose sample and diagram treatments that separate particle size from plasticity when a ground classification matters to the project account.
Read the guideDIY business video or professional production: a risk-based decision
Decide whether to film a business video yourself or commission production by testing reshoot risk, sound, staff time and the consequences of getting it wrong.
Read the guideDistrict cooling pipework films should trace the thermal connection without claiming building performance
Explain a district cooling pipework package and its building interface without attributing whole-system energy performance to the civil works.
Read the guideGive distributors a product film they can introduce accurately
Plan a distributor-facing product film and introduction guide so the seller can use it without changing the scope of the supplier’s claims.
Read the guideDistinguish the approved task from a demonstrator’s personal routine
Identify which actions are required which are optional and which should be omitted before a presenter’s familiar habits become apparent instructions.
Read the guideDistinguish proof stress from the highest point on a tensile curve
Brief a tensile result graphic so an offset proof value is not presented as the maximum stress or the instant a specimen visibly breaks.
Read the guideDistinguish permission to view a film from permission to frame its page
Check whether a hosted viewing page permits embedding before treating direct browser playback as proof that the same page can appear inside the project website.
Read the guideDistinguish organised and turbulent flow without using clean and dirty as synonyms
Commission a fluid-flow comparison whose visual treatment describes motion rather than water quality.
Read the guideDistinguish music heard in the scene from music added for the audience
Decide whether an audible music source belongs to the depicted place or functions as score and preserve that relationship through the sequence.
Read the guideDistinguish metal spinning from cutting a rotating part
Choose a spinning explanation that shows material being reshaped into a hollow form rather than suggesting it is removed as chips.
Read the guideDistinguish fluorescent emission from reflected illumination in an explainer
Commission a fluorescence explanation that distinguishes illumination arriving from emitted light leaving without implying ordinary reflection.
Read the guideDistinguish cycles per second from radians per second in an oscillation graphic
Avoid relabelling ordinary frequency as angular frequency without changing the quantity and its numerical representation.
Read the guideDistinguish an object identifier from its readable model name
Commission a model identity explanation that preserves the difference between a unique object reference and a label a person can recognise.
Read the guideDistinguish an engaged-view conversion from a click before rewriting the call to action
Identify whether credited actions followed viewing or clicking before using a campaign report to judge a video call to action.
Read the guideDistinguish an encoder position from movement since a reference
Brief an encoder explanation around position identity and relative movement rather than treating all pulse graphics as absolute position readings.
Read the guideDistinguish an appointment request from a confirmed booking on video
Explain the actual booking states clients will encounter so a request acknowledgement is not mistaken for a confirmed appointment.
Read the guideDistinguish a travelling pressure disturbance from a travelling plug of water
Brief a water-hammer concept graphic without implying that pressure and bulk fluid move identically.
Read the guideDistinguish a total from an adjustment in a waterfall graphic
Make starting totals intermediate adjustments and ending totals visually distinct so a bridge graphic does not add the same quantity twice.
Read the guideDistinguish a remembered conversation from a verbatim quotation on screen
Choose a treatment for reported speech that does not turn a recollection into an exact quote from an absent person.
Read the guideDistinguish a prompted action from a spontaneous observation
Agree how requested repetitions and production prompts may appear in an observational project film without overstating their spontaneity.
Read the guideDistinguish a projected image from a virtual image in an optical explainer
Approve a lens diagram that separates an actual projected image from the apparent location represented by a virtual image.
Read the guideDistinguish a mirrored molecule from a rotated view of the same molecule
Commission a chirality explanation that preserves molecular handedness instead of treating a mirrored structure as another camera angle.
Read the guideDistinguish a meeting discussion from a decision being made
Choose what a filmed meeting can establish before its images are used as the apparent moment of project approval.
Read the guideDistinguish a hidden control from a permission to use it
Avoid using interface visibility as proof of a user role or authorisation boundary.
Read the guideDistinguish a curved pane from a curved arrangement of flat glass
Choose views that explain whether curvature belongs to individual glass panes or to the way separate panels form an elevation.
Read the guideDistinguish a connection line from the route actually travelled
Label schematic origin to destination links so viewers do not interpret straight or curved connectors as actual transport routes.
Read the guideDistinguish a classification tree from an assembly tree in a model film
Choose a category hierarchy graphic that does not imply its parent child links represent physical components or construction sequence.
Read the guideA display apartment film should make upgrade options visible
Separate standard inclusions from optional finishes and upgrades when filming a display apartment.
Read the guideShould you scope discovery before committing to video production?
Decide whether a video brief needs a separate discovery stage. Identify the uncertainty, useful outputs and decision gate before committing to full production.
Read the guideExplain support for a discontinued product without implying it is still for sale
Create a support-focused film for an older product that distinguishes ongoing assistance from a current sales offer and directs existing customers to the appropriate enquiry.
Read the guideFrame a seminar about a discontinued product as historical knowledge
Choose a historical explanation of a discontinued product that preserves useful project context without suggesting current availability or recommending a replacement.
Read the guideDirectional drilling films need a clear distinction between the pilot and installed pipe
Choose how a directional drilling film distinguishes an initial bore from the verified installed service pipe.
Read the guideDirect website traffic is not a brand-recall score for the film
Avoid treating a direct-traffic label as proof that viewers remembered the brand film.
Read the guideDirect approach or production RFP: choose how to buy the film
Choose a proportionate way to approach video suppliers. Compare direct discussions and competitive proposals using brief readiness, policy and evaluation capacity.
Read the guideShow the judgement around a digital tool output in a technical seminar
Choose a seminar explanation that follows the interpretation of a digital output rather than presenting a software result as an independently established project conclusion.
Read the guideCheck the beginnings and endings of words after tightening dialogue
Commission a detailed edit boundary review so tightened dialogue retains complete words and natural joins rather than merely matching an approved transcript.
Read the guideSpecify dialogue stems by the future edit they must support
Define the dialogue stem contents and alignment needed for a future revision instead of assuming any separate audio file provides full editability.
Read the guideUse an alternate take to repair a dropout without inventing a sentence
Assess recorded alternate material for a speech dropout while preserving the original statement and making every substituted phrase reviewable.
Read the guideDiagnose one bad frame before exporting the whole film again
Isolate a visible master-frame defect through a short controlled render test, preserving the approved edit while identifying whether source, processing or export.
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