Let a truss explanation follow members rather than trace a triangle
Show selected tension and compression roles in a truss rather than treating its triangular outline as the complete explanation.
Read the guideLIVE IMAGES / INSIGHTS & GUIDES
All articles — page 26
Practical questions, planning tools and source-informed guides for commissioning and using video.
2,348 articles
Let a service film explain who it is not designed for
Use clear fit boundaries to help prospects assess suitability without turning exclusions into dismissive or exaggerated marketing claims
Read the guideLet a rock sample and a rock face answer different questions
Commission a two scale ground explanation that distinguishes intact rock material from the joints and discontinuities of the rock mass.
Read the guideLet a bulk result show partial success rather than a single victory message
Represent successful and unsuccessful items separately when a software bulk operation has mixed outcomes.
Read the guideLeave visible time missing at an unconformity
Show a gap in the geological record without drawing it as a present-day empty space between rocks.
Read the guideLeave a passage without music when listening is part of the story
Decide whether a particular scene benefits from hearing its voices and environment without a score directing the response.
Read the guideLeave a missing observation visibly different from a zero result
Specify separate treatments for an unavailable observation and a measured zero so a chart import cannot create a false collapse.
Read the guideSeparate the shared programme from local content in a launch roadshow film
Commission a shared roadshow film and explicit local inserts without making location specific announcements appear to apply everywhere.
Read the guideGive a late joining technical reviewer a factual remit
Introduce a factual adviser after filming with a clear remit that distinguishes necessary corrections from a new preferred film concept.
Read the guideLandscape on structure films should include the maintenance relationship
Show how planted areas relate to a supporting structure and their agreed establishment responsibilities.
Read the guideLandfill cell lining films should preserve the order of concealed layers
Choose a traceable layer-by-layer landfill cell story without presenting ordinary footage as liner integrity testing.
Read the guideLaboratory fitout films should distinguish wet and dry work areas
Explain different laboratory space provisions without implying that a room image proves suitability for every research activity.
Read the guideLabel overtone order separately from harmonic number in a tube graphic
Avoid treating the first visible higher mode as automatically the second harmonic when illustrating different idealised tube boundaries.
Read the guideLabel a rolling audience period before comparing monthly video reports
Keep rolling audience windows separate from calendar-month results when judging the reach of a business video programme.
Read the guideMake a keynote excerpt stand alone without rewriting its argument
Select and frame a keynote excerpt so its references, qualifications and conclusion remain understandable outside the complete presentation.
Read the guideKeep wheel assembly movement separate from body movement in suspension films
Brief a suspension explainer to distinguish sprung and unsprung motion rather than moving the whole vehicle as one object.
Read the guideKeep webpage engagement time separate from time spent watching its film
Avoid labelling page-focus duration as film viewing when evaluating a video embedded beside other useful content.
Read the guideKeep water depth vessel draught and under keel space separate
Commission a marine-access section that identifies three different vertical references instead of presenting channel depth as the space beneath a vessel.
Read the guideKeep video structured data tied to the film visitors can actually watch
Approve the factual inputs for video structured data and verify that website markup describes the current visible project film rather than a generic template entry.
Read the guideKeep upstream and downstream readings distinct in a regulator story
Choose a pressure reducing valve explanation with separate inlet and outlet references rather than a single gauge that conceals the controlled side.
Read the guideKeep translated training terms connected to the approved task
Agree how consequential task terms will be translated and reviewed so different language versions preserve the same roles statuses and actions.
Read the guideKeep total energy distinct from changing energy forms in an ideal oscillator
Avoid making the total energy meter rise and fall with displacement when the chosen model conserves mechanical energy.
Read the guideKeep tooth engagement visible in a synchronous belt explanation
Choose close-ups and motion references that explain toothed belt engagement without treating every belt drive as a friction drive.
Read the guideKeep tolerance and measurement uncertainty separate in an inspection film
Choose an inspection graphic that distinguishes a permitted design range from uncertainty associated with a measured result.
Read the guideKeep the two purposes of a cascade control diagram separate
Explain the outer and inner loop relationship without collapsing it into one target.
Read the guideKeep the two hydrocyclone outlets distinct in a cutaway
Explain a hydrocyclone classifier through its inlet and separate outlet paths rather than a single spinning funnel image.
Read the guideKeep the top and bottom visible when explaining settling and flotation
Choose a vertical section and framing that preserve whether separated solids rise to a surface or settle to the bottom.
Read the guideKeep the supported end in a cantilever shot
Choose framing that explains how a projecting element is supported instead of making a cantilever look like an unexplained floating object.
Read the guideKeep the stationary face visible in a mechanical seal film
Commission a seal explanation around the interface between rotating and stationary parts rather than showing the complete assembly turning as one object.
Read the guideKeep the source position visible in a retroreflection explanation
Explain a retroreflector through its source-return relationship rather than treating it as an ordinary mirror.
Read the guideKeep the small-angle assumption visible in a pendulum explainer
Avoid pairing a dramatic wide swing with a period relationship that was introduced for a small-angle idealisation.
Read the guideKeep the sleeper in the picture when explaining ballast
Commission a railway film that shows ballast as part of the track support assembly rather than an isolated bed of decorative stone.
Read the guideKeep the sampling note attached to a video performance comparison
Retain the sampling status of a report when deciding whether a small performance difference justifies a new video edit.
Read the guideKeep the same name for the same destination throughout an orientation film
Preserve exact destination labels when stylistic synonyms could make one place appear to be several places.
Read the guideKeep the relay coil path separate from the switched contact path
Explain an electromagnetic relay through magnetic actuation and a separate contact circuit rather than one continuous current arrow.
Read the guideKeep the project film usable without requiring device rotation
Commission portrait and landscape viewing routes that respect how a visitor holds or mounts their device instead of forcing rotation to reach the film.
Read the guideKeep the podcast host voice distinct from the voice of the company
Define when a host is guiding the conversation and when they are making an authorised organisational statement.
Read the guideKeep the pattern distinct from the casting it helps produce
Brief a tooling explanation that treats a casting pattern as a manufacturing representation rather than an exact finished product replica.
Read the guideKeep the pantograph contact strip in the overhead power story
Brief an electric-rail sequence that shows the moving contact interface rather than treating the overhead support structure as the point where the train receives power.
Read the guideKeep the original sheet visible in a thermoforming story
Brief a thermoforming sequence that distinguishes reshaping a sheet from injecting material and shows where the final trim defines the product.
Read the guideKeep the observer movement visible when explaining parallax
Commission a parallax explanation in which apparent object displacement can be traced to a changed viewing position.
Read the guideKeep the mechanical input in a generator explanation
Choose an energy-conversion sequence that keeps the generator distinct from the engine or turbine supplying its mechanical input.
Read the guideKeep the measure type and unit with a model property value
Commission an information graphic that preserves a property value meaning rather than displaying an isolated number copied from a model.
Read the guideKeep the lock chamber fixed while its water level changes
Commission a canal-lock explanation that shows a vessel changing elevation with chamber water rather than riding on an invented mechanical lift platform.
Read the guideKeep the interlayer visible when explaining laminated glass
Commission a laminated glass sequence that shows bonded sheets and interlayer rather than representing an empty insulating cavity.
Read the guideKeep the inside and outside of a river bend fixed through a meander explanation
Choose a plan-view treatment that preserves cut-bank and point-bar relationships when the camera changes direction.
Read the guideKeep the hardness scale attached to the number
Choose a hardness result treatment that preserves the named scale and its indentation context instead of inventing a universal hardness scoreboard.
Read the guideKeep the excavation outline separate from the tunnel lining
Commission a tunnel cross-section that distinguishes the excavated space, initial support and permanent lining for the documented method.
Read the guide