Choose the reference shot that the rest of a scene can follow
Select a representative colour anchor and test neighbouring shots against it before extending a match across the film.
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Production guides — page 37
Practical questions, planning tools and source-informed guides for commissioning and using video.
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Choose the reading order when a video and transcript stop fitting side by side
Specify the narrow screen order and navigation between video and transcript so a responsive layout preserves their relationship without interleaving unrelated content.
Read the guideChoose the public contact address in a podcast RSS feed deliberately
Separate a publicly exposed feed contact from a producer personal inbox and assign responsibility for legitimate verification messages.
Read the guideChoose the normal power path before animating a UPS response
Commission a UPS explanation around its verified topology and normal path rather than using one universal mains-failure animation for every system.
Read the guideChoose the movement axis before animating a solar tracker
Brief a solar tracker sequence with a stable ground reference and the actual permitted movement rather than making every module follow the sun in every direction.
Read the guideChoose the meaning of average before choosing its headline
Identify the supplied summary measure and explain its role without making an average look like the result experienced by every case.
Read the guideChoose the material pattern inside a pneumatic conveying cutaway
Brief a pneumatic-conveying animation that reflects the approved dilute or dense material state instead of sending identical particles through every pipe.
Read the guideChoose the listening position a scene should suggest
Agree whether the soundtrack places the listener beside a contributor within a wider room or outside the depicted activity.
Read the guideChoose the interview light direction after choosing the eyeline
Agree which facial planes the main light should reveal relative to the contributor’s actual interview direction.
Read the guideChoose the glazing property the project film needs to explain
Select a clear visual and verbal treatment for the particular glazing property at issue rather than using a bright interior as evidence of every window benefit.
Read the guideChoose the focus of a layered shot before it becomes the visual argument
Brief shots with foreground and background activity around the information viewers need to notice and the relationships the image should preserve.
Read the guideChoose the final meaning when an interviewee corrects their own answer
Edit a self-correction so the final statement is clear without making a changed answer look like an original certainty.
Read the guideChoose the bounce surface as part of the interview colour treatment
Decide whether reflected illumination should remain neutral or carry deliberate warmth from the bounce surface.
Read the guideChoose the background before lighting a clear glass product
Commission the surrounding tones and reflections needed to make transparent glass edges and features readable.
Read the guideChoose the acoustic source pattern before drawing sound equally in every direction
Distinguish idealised monopole and dipole directivity instead of applying concentric rings to every sound source.
Read the guideChoose the abrasion endpoint before filming the worn sample
Distinguish measured material loss from an appearance rating so abrasion footage supports the actual reported test outcome.
Read the guideChoose symmetry for the relationship it communicates
Approve a centred symmetrical scene when its sense of arrangement fits the people and work being represented.
Read the guideChoose simultaneous backup or sequential recording before loading two cards
Decide whether two recording slots should duplicate the same take or extend capacity and verify the behaviour when one card fills.
Read the guideChoose seasonal imagery with its future use in mind
Plan seasonal commercial footage so later reuse does not imply a current event condition or availability that the image no longer represents
Read the guideChoose RAW or log recording from the finishing work you actually need
Distinguish RAW sensor processing flexibility from log image encoding when commissioning capture.
Read the guideChoose projection for the comparison rather than the spectacle
Decide perspective versus orthographic rendering inside an already chosen 3D treatment.
Read the guideChoose podcast guests for a contribution the audience can use
Build a guest slate around distinct episode questions rather than seniority availability or promotional reach.
Read the guideChoose podcast categories from the programme content rather than the company department
Align directory classification with the listening proposition without promising rankings or reach.
Read the guideChoose photographs from a contact sheet by their intended jobs
Assign selection roles and meaningful labels to a photography contact sheet so final choices cover real uses rather than individual favourites.
Read the guideChoose lighting priorities along a moving presenter route
Commission a coherent illumination plan for the important speaking positions along a moving interior presentation rather than one attractive starting frame.
Read the guideChoose how staff names and roles appear in a workplace film
Confirm staff names and role labels so a workplace film identifies each contribution without implying broader authority or participation.
Read the guideChoose how close the viewer should be to an observed conversation
Set the degree of conversational access a scene needs instead of assuming closer coverage always provides a better account.
Read the guideChoose episodic or serial podcast structure from the listening dependencies
Decide whether episodes must be heard in order before selecting the show type and release presentation.
Read the guideChoose customer questions for a useful video FAQ series
Select FAQ topics from recurring buyer uncertainty and available answers rather than filling a content calendar with questions the business wishes people would ask
Read the guideChoose caption delivery for the actual publishing workflow
Match caption files and visible-caption versions to the intended players and placements instead of assuming one export will work everywhere
Read the guideChoose between a transparent shell and an open cutaway
Compare depth ambiguity and occlusion for revealing internal relationships, not compositing alpha.
Read the guideChoose an outcome first opening without erasing the uncertainty that preceded it
Decide whether reverse chronology helps a project story and how to return clearly to the earlier decision point.
Read the guideChoose an opening image that gives the film the right scope
Select the first image of a project film so it establishes the subject without implying a larger contract or responsibility than the story supports.
Read the guideChoose an object led story when the object connects real contributions
Decide whether following one physical object provides a defensible narrative thread across several contributors and places.
Read the guideChoose an exposure time that preserves the required moving detail
Balance motion readability with temporal smoothness in a diagnostic demonstration.
Read the guideChoose an Easy Read companion rather than labelling a short film Easy Read
Decide whether the audience needs a distinct Easy Read resource alongside a clearer film.
Read the guideChoose a working distance that makes close detail filming possible
Choose close detail optics by required image magnification and available front of lens clearance rather than focus depth.
Read the guideChoose a time lapse interval from the shortest event that must survive
Decide whether interval capture can represent required brief events or needs continuous recording.
Read the guideChoose a retained film format for future usability as well as present playback
Evaluate a retained film format against likely future access and editing needs rather than choosing solely because it plays today.
Read the guideChoose a regional map measure that does not merely reflect population size
Decide whether regional shading should represent an approved rate rather than raw counts and use another display when absolute quantity is the real question.
Read the guideChoose a new podcast feed only when the listening proposition has truly changed
Decide whether a new series belongs within an established show or warrants a separate listener commitment.
Read the guideChoose a moving crop only when it improves the shot
Compare an automatically tracked reframing path with a locked crop and deliberate reframing moves before accepting an adapted video shot.
Read the guideChoose a monochrome treatment that preserves important distinctions
Test how source colours become grey values before commissioning a monochrome sequence that must preserve subject separation.
Read the guideChoose a location reported podcast episode when the place supplies evidence
Decide whether an episode should explore a place through reporting or remain a seated conversation with contextual footage.
Read the guideChoose a headshot or an environmental portrait for the actual placement
Decide whether a commissioned portrait must identify a person in a small directory or explain their relationship with a workplace.
Read the guideChoose a freeze frame that preserves the meaning of the moving scene
Approve freeze-frame selections for what the isolated moment implies about the person, object or action shown.
Read the guideChoose a fixed episode player when the webpage promises one podcast conversation
Match a podcast embed to the page promise so a changing show player does not silently replace the intended episode.
Read the guideChoose a finishing intermediate for repeated picture processing
Decide whether an intermediate picture file is needed between finishing stages and assess it through the actual processing route rather than selecting a codec by file.
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