If a construction business mainly needs phone-screen content, the camera plan should reflect that from the outset. If the priority is a website case study or proposal film, a different balance may be appropriate. The Live Images and Wave Creative comparison is useful for deciding which viewing context should lead the brief, particularly for teams working across the Darling Downs and South East Queensland.
Disclosure: Prepared for Live Images, which has a commercial interest in the comparison. There is no affiliation with Wave Creative. Official material was checked on 31 October 2026. This is not a first-hand review or independent production test.
The published production starting points
Wave Creative describes a Toowoomba base and work across the Darling Downs, Brisbane and Gold Coast. Its site says much of its work is designed vertically during production rather than only cropped afterwards, and travel is itemised in quotes. Wave Creative
Live Images' Industry Standard specifies one two-to-three-minute landscape film and three 20-to-45-second vertical edits. Its published base is the Sunshine Coast, with a South East Queensland service focus. Any out-of-area brief needs feasibility and travel confirmed before shortlisting. Live Images Industry Standard · Location and enquiries
Pick the main viewing situation before counting outputs
List the places where the material will actually appear. A website visitor may arrive looking for evidence of relevant project experience. Someone encountering a short clip on a social feed may know nothing about the builder or the work.
For each placement, write the question the viewer needs answered. A short detail-led video may require a concise introduction and a single point. A longer case study may need context, participants and a more complete account. The differences are editorial as well as dimensional.
Ask your team to rank the uses. If everything is described as equally important, the producer has little basis for deciding which shots and conversations deserve time on the day.
Ask how the capture plan serves both shapes
A landscape composition does not always translate neatly to a narrow frame. Equally, material planned for a vertical screen may not provide all the images required for a broader presentation. Ask how the supplier will capture the essential subject in each intended format.
Discuss interviews, wide project views, close details and on-screen text. Request clarity about whether the proposed outputs use separate shots, alternative framing or adaptations of common footage. There is no need to prescribe the technical method, but the proposal should account for the required result.
Also distinguish a new edit from a simple export. A version with a different opening, sequence and message involves more editorial work than the same film delivered in another file format.
Do not let a social plan outrun the project programme
For recurring short-form content, identify a realistic source of subjects. A builder might have suitable progress stages, completed details or staff explanations, but someone must identify them and arrange access. Ask who prepares the topics and how far ahead they must be approved.
Consider whether the participants can sustain the proposed rhythm. A plan that depends on a busy site manager being available every time should include a workable alternative. Agree how changes to a build programme affect filming and delivery.
Publishing is a separate responsibility to resolve. Confirm whether the supplier delivers files, schedules posts or provides additional channel work, and price those tasks explicitly.
Compare the relevant scopes and locations
Wave Creative may be the closer enquiry when vertical-first material is the primary need, particularly for a local Darling Downs commission. Request the precise output and travel scope rather than inferring a fixed package from the homepage.
Live Images is relevant when a construction project case study is the main asset and short edits support it. For a site outside its published service focus, first obtain confirmation that the job is feasible; a comparison article is not a booking commitment.
Neither format strategy establishes better results by itself. Compare the proposed story, capture plan, revisions, rights and total quote. To explore the case-study approach, tell Live Images the location and where the films will be used, with the most important viewing context clearly identified.
Prepared with AI assistance for Live Images. Planning guidance is general; suitability and production scope must be agreed for your project.