A competition proposal may include persuasive imagery of a building that does not exist. The film should make the design idea understandable while keeping the status of the submission, team and possible next steps explicit.
Set the evidence boundary
Present a design submission with clear status and without implying that selection, appointment or construction has occurred.
- The competition brief and permitted public-use conditions relevant to the film.
- An approved statement of the submission’s current status.
- A credit and rights schedule for the design team and supplied visual material.
Plan the spatial explanation
Introduce the scheme as a proposal before showing its rendered spaces. Use the site and brief to explain the design response. Keep any later result or appointment announcement separate and update the film only when an authorised status change is confirmed.
Give the contributor a concrete question
Ask the design lead which part of the proposal answers the central brief most clearly and what remains unresolved.
Avoid the misleading shortcut
Do not let confident future-tense narration imply a commissioned project. A shortlisted, winning or invited scheme may have different implications; use only the wording authorised for the actual situation.
A hypothetical briefing example
A hypothetical practice creates a film for a shortlisted scheme. The opening and closing identify that status, while the main sequence explains the spatial response. It makes no claim about a construction programme or a final appointment. This is an invented commissioning scenario, not a Live Images client account.
Give the proposal a precise present-tense status
Write the status sentence before the design narration. It should identify the scheme as a submission, shortlisted proposal or other authorised category without implying a contractual outcome. The design team should also confirm what can be released and when; a public competition result does not automatically establish permission for every supplied visual or confidential brief detail.
Choose the part of the proposal that best answers the competition’s central design question. A concise explanation of site response or spatial organisation can be stronger than a walkthrough of every imagined room. Keep unresolved elements at their actual level of development.
Separate team credit from future delivery
The proposal may include collaborators whose role concerns design exploration rather than a committed construction team. Credit the actual contribution and avoid presenting them as appointed delivery partners unless that is confirmed. Similarly, a proposed material or system should not be framed as a final specification.
In the shortlisted-scheme example, the film can end with the design proposition and the current status. It does not need a prediction about winning, appointment or construction to feel complete. If the result later changes, review the entire framing before updating the end card; opening language, thumbnails and descriptions may still imply the earlier stage. Preserve a clearly dated version where the original submission remains useful as a design record.
Check the finished account
Check status wording, participant credits and permitted release timing against the competition’s actual arrangements. Retire obsolete result language when circumstances change.
Discuss the project with Live Images
For this account, take the competition brief and permitted public-use conditions relevant to the film into the production conversation. Live Images’ construction video page is a starting point for discussing fit. Send an enquiry with the intended audience and the reference pack above. Confirm service fit, access and deliverables before treating specialist capture, graphics or property-marketing work as included.
Context and editorial scope
ACCC guidance on claims provides this background: Business claims need reasonable grounds, including claims conveyed through imagery. It supplies context, not verification of the featured property or its suitability. The practical recommendations are original editorial guidance for this filming decision, not a technical assessment, legal opinion or operating procedure. Source checked 30 October 2026. Prepared with AI assistance for Live Images.